My Story

People who know me from Instagram are usually surprised by this page.

Fair. Let me explain.

01

Batam, then a communications degree

I grew up in Batam and took my bachelor in communications at Universitas Multimedia Nusantara, majoring in PR. It is the foundation I still work from every day. Marketing was never a detour for me; the route back to it was just longer and more interesting than I expected.

02

Hospitality, e-commerce, and a hotel front desk

My first real work was in hospitality e-commerce and sales, at a hotel and residence in Nagoya, Batam. It taught me how ordinary businesses actually make money online, which turns out to be the whole game.

03

Twelve-hour shifts

I worked for a Singapore company as their NOC engineer: network operations, on-call, blinking racks, on twelve-hour shifts that ran eight to eight, sometimes eight in the morning, sometimes eight at night. Not the usual marketing origin story, I know. Then I moved into digital marketing at the same company. Two very different jobs, both of which taught me to reason from evidence instead of hunches.

04

Love at first sight (with SEO)

Around 2020 I fell for SEO the way some people fall for a language. Suddenly everything was interesting. Why this page and not that one? Why now? I have been trying to answer that question ever since.

05

Bali, and building MarketingOnline.id

I moved to Bali and started MarketingOnline.id, and I have been lucky enough to look after search for a handful of French and Indonesian sites since, through the good years and the humbling ones both.

06

Writing it down

Which brings me here. Almost no one covers Southeast Asian search in English, so I write, partly to think clearly and partly because the trail I wish I could have followed did not exist yet.

Along the way I've trained SEO at MarkPlus Institute and served as the SEO expert for Kognisi.id (Kompas Gramedia). The full record is on my work page.

Off the record

These days: the gym through the week, piano in the evenings (a few chords and singing along, not well), air-fryer dinners from whatever TikTok recipe I saved, and a stack of isekai manga and historical romance that has nothing to do with marketing. Bali suits me. My Instagram is much goofier than this page, and I'd like to keep it that way.

If any of this resonates, my notes are here.