This season.

Working on

SEO for Matchfolio.fr, and steady work keeping the Digitiz sites healthy through the post-Helpful-Content years. Slowly drafting the notes I keep meaning to write.

Learning

How AI Overviews and answer engines actually change what a "ranking" is worth. Reading the SERPs more than the tools, lately.

Reading

Isekai manga when I want to switch off, historical romance when I want a story. Neither touches marketing, which is exactly the point.

Playing

Weightlifting through the week, and piano most evenings, usually a few chords and singing along. Not well, but happily. Dinner is whatever the air fryer and a TikTok recipe can manage.