Notes

The Best Platform To Host Your Videos

By Yoan Letsoin October 1, 2021

From the archive, an older piece from my earlier SEO blog. Kept here at its original address because some of you still link to it. I'd write it differently today; my newer thinking lives in the notes.

What is a video hosting site?

Video hosting is a platform where you can upload and store your video on a third-party website. Viewers can access the video directly from the host website, or you can embed the video on your own site using embed code.

Why use video hosting sites?

Even with dedicated servers, traffic can strain resources significantly. A single 720p video exceeds 100 megabytes, while typical web pages remain under a couple of megabytes. “Ten visitors watching one minute of HD video requires one gigabyte of server bandwidth.” Video hosting platforms provide superior server resources and automatically adjust video quality based on viewer internet speed, protecting your website performance.

Top Video Hosting Platforms

1. YouTube

The internet’s most popular video hosting site with 1.9 billion active users. Upload videos up to 128 gigabytes with no storage or bandwidth limits. Join the YouTube Partners Program to monetize content and access analytics, extended videos, and editing tools.

2. Vimeo

Offers unlimited bandwidth and ad-free display. Premium plans cost $84 annually and include privacy settings, video editing tools, customer support, password protection, and monetization options for selling or renting videos.

3. Dailymotion

A free partner account includes unlimited bandwidth and storage, featured videos, privacy settings, and a video player. Upload multiple videos daily and improve video SEO through titles, descriptions, and tags. Earn money through their monetization program.

4. Jetpack

A premium plugin suite video hosting service that’s completely ad-free with no related videos displayed. Includes privacy settings, multiple video formats, and video statistics in your dashboard.

5. Wistia

Free accounts limited to three videos with custom thumbnails, password protection, and privacy settings. Paid versions remove branding, include viewer statistics, trend graphs, call-to-action buttons, and integrate with email marketing and CRM software.

6. SproutVideo

A paid service offering a free trial. Notable features include video themes, layouts, analytics, social sharing buttons, call-to-action placement, and viewer engagement history.

7. Vidyard

A premium service for large corporations featuring multiple video player styles, custom editing, A/B testing capabilities, and detailed analytics including viewer history and engagement.

8. Brightcove

An enterprise solution starting at $199 per month with annual contracts. Focuses on marketing automation integration and server-side ad insertion for large organizations.

9. Uscreen

A video-on-demand platform designed for educators to monetize online courses. Plans begin at $99 monthly, supporting up to 300 customers.

10. JWplayer

A robust video player used by news organizations for self-hosted videos. Offers high-quality playback across websites, mobile apps, and connected TV with free startup options and analytics.

11. Spotlightr

A sophisticated service for marketers providing advanced video insights, custom audience creation, and lead collection. Includes comprehensive tools for video marketing, lead generation, and monetization.

12. HippoVideo

Enables video hosting, HTML5 player design, lead creation, sales closing, and video testimonials. Offers free signup with easy setup, excellent customer care, native social sharing, and analytics.

13. DaCast

Specializes in live video streaming with pricing from $19 monthly. Includes video players, paywall integration, on-demand video, and analytics for small-to-medium businesses.

14. Muvi

An online video platform for launching and selling streaming services globally. Plans start at $199 monthly, ideal for monetizing online video content without coding.

15. VideoLAN VLC

A free, open-source video player supporting most multimedia files and streaming protocols. Limited features with no analytics and an outdated interface, but budget-friendly for individual users.

Conclusion

While YouTube dominates for most creators, businesses should consider alternatives. Vimeo offers professional customization at low cost, while premium options like Wistia, Brightcove, and Spotlightr provide analytics, insights, and lead capture capabilities. Consider your priorities and potentially combine platforms—using paid solutions for control while leveraging free platforms like YouTube or Facebook for organic reach expansion.


Written by Yoan Letsoin, I work in search and write about it here. If something resonated, say hello.


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